5 Signs Your Resort Needs Updated Photography

In hospitality, your imagery is often the very first impression a potential guest has of your property. Guests make split-second decisions about where to stay based on the photos they see online. If your resort’s photography no longer reflects the quality of your guest experience, you could be losing valuable bookings. Here are five clear signs it’s time to refresh your resort photography—and why working with a professional matters.

1. Your Images Look Outdated

Hospitality trends evolve quickly. From redesigned lobbies to newly renovated guest suites, your resort’s spaces may have transformed since your last photo shoot. If your images showcase décor, amenities, or furnishings that no longer exist, guests may feel misled when they arrive. Up-to-date photography ensures your visuals reflect the current reality of your property, building trust and excitement.

2. Your Competitors’ Photos Outshine Yours

Travelers often compare multiple resorts before booking. If your competitor’s photography feels fresher, brighter, or more editorial, your property may appear less appealing—even if your guest experience is superior. Professional imagery levels the playing field and positions your resort as a leader in your market.

3. Your Brand Feels Inconsistent Across Platforms

Guests encounter your property across multiple touchpoints: your website, OTAs, social media, and print campaigns. If your imagery feels inconsistent in quality, style, or tone, it can dilute your brand presence. Consistent, professionally styled photography creates a cohesive narrative that makes your resort memorable and trustworthy.

4. Your Occupancy Rates Aren’t Where They Should Be

While many factors affect occupancy, photography is one of the strongest drivers of conversion. According to hospitality studies, professional images can increase booking rates by more than 20%. If you’ve noticed stagnating occupancy despite strong reviews, your visuals may not be inspiring guests to commit.

5. Your Food & Beverage Photography Doesn’t Do Justice to the Experience

For many guests, dining is a core part of the travel experience. If your culinary offerings are captured in poor lighting, with dull colors or flat compositions, you’re underselling one of your biggest assets. Investing in high-quality food & beverage photography allows your menus, cocktails, and dining spaces to shine—and encourages guests to book with dining in mind.

The Power of Professional Resort Photography

Resort photography is more than “taking pictures.” It’s about crafting a visual story that resonates with your target audience. At Chad Chisholm Creative, we bring editorial polish, professional lighting, and a strategic eye for branding. From sweeping resort exteriors to intimate lifestyle moments, our imagery inspires guests to not only book a room, but to dream about the experiences they’ll have with you.

If you recognize any of these signs in your current photography, now is the time to update your imagery. Your visuals should reflect the beauty, wonder, and high-quality guest experience your resort delivers every day. Professional photography is an investment that pays off in stronger bookings, higher brand perception, and loyal guests.

Ready to elevate your resort’s brand with photography that inspires bookings? Let’s talk about how we can showcase your property at its very best. Reach out today to schedule a consultation with Chad Chisholm Creative.