From Cocktails to Cuisine: Capturing the Essence of F&B

If you’ve ever walked into a restaurant and instantly felt transported—before the first sip or bite—you’ve already experienced the power of visual storytelling.

 Editorial-style cocktail photography by Chad Chisholm Creative capturing the rich color, texture, and atmosphere of restaurants and bars across the globe. Pictured a Negroni from Broadmoor, Colorado Springs, CO.

For me, that’s where it all began. I was photographing a new cocktail menu for a downtown Denver hotel when I realized food and beverage photography isn’t just about showing what’s on the plate. It’s about showing how it feels to be there—what the ice sounds like as it clinks in a glass, the texture of salt on the rim, the mood of laughter bouncing off the bar.

As a photographer, I’ve learned that the most successful F&B shoots start with immersion. I don’t just step in, snap, and leave. I talk to the chef about sourcing, watch the bartender mix, and study the textures and colors that tell the story of the dish. Understanding the narrative behind the menu shapes how I light, compose, and color each shot.

Professional food photography highlighting fresh ingredients and elegant plating for global restaurants, by Chad Chisholm Creative. Pictured a lox and bagel from Henry’s Huntington Beach, CA.

When a brand wants to stand out in the crowded food and beverage space, it needs images that evoke emotion and curiosity—not just appetite. Think about it: there are millions of photos of burgers online, but only a handful make you pause and think, “I want to go there.” That’s the goal.

At Chad Chisholm Creative, we capture everything from craft cocktails and small-plate art to full restaurant experiences. Our images are designed to transport viewers into your space—before they even arrive. Because when people can feel your story, they’re far more likely to become your guests.

 Bring your menu and atmosphere to life through imagery that speaks volumes. Explore our Food & Beverage Portfolio or contact Chad to schedule your next shoot.